Billing

How Loops billing works, including plan tiers, contact limits, and how to manage your subscription.

How billing works

Loops billing is based on the number of subscribed contacts stored in your account. A contact is an email address that you send marketing emails to. Transactional recipients do not count as contacts (unless they are also sent marketing emails). Unsubscribed contacts do not count toward your plan.

Your current billing plan is displayed in Stripe, which can be accessed by going to your Billing page and clicking Start/Manage subscription.

How we calculate your tier

Your plan tier is always calculated based on the number of subscribed contacts you have at the time of renewal. If your subscribed contact count has increased above or decreased below your current plan limit, you will be notified via email and moved to the appropriate tier.

Billing works as a monthly subscription paid in advance. If your subscribed contact count moves you into a higher plan tier, your service will never be interrupted. You will simply be billed at the new rate when your next billing date arrives.

Free plan

The free plan is available to anyone with fewer than 1,000 subscribed contacts. On the free plan:

• You can send up to 4,000 emails in any rolling 30 day window (campaigns, workflows, and transactional emails combined).
• Loops branding is placed at the bottom of your emails.
• You are limited to joining a maximum of 3 free teams. To join more, upgrade one of your teams to a paid plan, or leave or delete a team to free up space.

Passing 1,000 subscribed contacts does not lock your account or stop you from adding new contacts. Sending to new contacts over the 1,000 limit is restricted.

Your first subscribed 1,000 contacts receive email; new contacts added beyond the 1,000 limit will not receive campaign or workflow emails, but they will still be entered into the workflows that they qualify for. Transactional sends are unrelated to your subscribed contact count, and will continue to send even if you exceed the 1,000 subscribed contact limit.

You can stay on the free plan indefinitely. Once you exceed 1,000 subscribed contacts, you’ll be prompted to upgrade to a paid plan. You can upgrade at any time by clicking Start subscription at the top of your Billing page.

It can take up to 24 hours for contact additions, removals, or subscription status changes to be reflected in your account total.

Paid plans

Paid plans are tiered by subscribed contact count.

Unlike the free plan, paid plans have no limit on the number of emails you can send.

Paid plan pricing is available on the Loops pricing page.

Sending rate limits

Free accounts can send up to 10 emails per second. Paid teams can send up to 1,000 emails per second. Emails over the limit stay queued until they can be sent.

Billing receipt emails

You can choose which email addresses receive receipts and invoices from Loops.

To add, remove or change these emails, go to your Billing page and enter or remove addresses in the Billing receipt emails section.

Canceling your subscription

You can cancel your subscription at any time by going to your Billing page and clicking Manage subscription.

For further questions about billing, go to your Support page, or contact [e-mail].